01
HJ-PR
Throughout my time with HJ-PR, as both a Summer Intern and part-time freelancer, I worked with fashion, beauty & lifestyle and food & beverage clients, including Sprayground, High90s, Gancia and Metalbird. To support each of these clients, I wrote press releases, created media lists and garnered press coverage for product launches. I additionally created coverage books and brand guidelines for influencer activations.
02
Dance Media
At Dance Media, I engaged in industry research across each of Dance Media's six publications, conducted a social media audit across LinkedIn, Pinterest and YouTube to create a unified but individualized brand voice across publications and platforms and helped to plan the 2021 Dance Magazine Awards through coordinating the company's pre-event cocktail party and identifying sponsorship opportunities for the event.
03
Federal Communications Commission
While at the Office of Media Relations, I completed a number of basic PR functions, such as creating media lists, monitoring and organizing media clips, writing fact sheets, press releases and a statement for the FCC Chairman. I additionally supported the office by writing social media copy across Facebook, Twitter, Instagram and LinkedIn and creating graphics to accompany social posts.
04
Pfizer
As an Advanced Customer Engagement Intern, I was tasked with creating an internal communications plan for the National Accounts team, including a walking deck describing the commitments and capabilities of the team, case studies on health care systems, talking points for speaking engagements, a FAQ document and a feedback mechanism through which the team could collect and utilize customer feedback.